Kiedyś życie było prostsze. Jedna marka pasty do zębów, jeden kanał w telewizji, jedna premiera w kinie w ciągu kilku miesięcy (osoby ukierunkowane bardziej ideologicznie mogą do tej listy dopisać jeszcze „jedną partię”). Dzisiejszy świat to miliony informacji, które zasypują nas niczym serie ze sławnej broni używanej na gruzińskich granicach, tysiące wyglądających z każdego zakamarka rzeczywistości marek, czy dziesiątki podejmowanych codziennie decyzji. Scholz & Friends zgrabnie zilustrował zmiany jakie zaszły w ostatnim półwieczu, streszczając kilkudziesięcioletnią ewolucję marketingu w ciągu zaledwie niecałych czterech minut.
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