I znowu powraca TEN temat. Wszystkie drogi prowadzą do Rzymu? Chyba to klasyczne stwierdzenie ma również zastosowanie w marketingu, gdyż jak świat marketingu długi i szeroki, wszystkie drogi na jego terenie prowadzą do jednego celu – do SEKSU. Jednak w przeciwieństwie do wielu innych kampanii zrealizowanych w ostatnim czasie, zastosowanie TEGO tematu w opisywanej kreacji ma swoje głębokie uzasadnienie.
Na co dzień przeciętny odbiorca mediów bombardowany jest dziesiątkami przekazów zawierających w sobie mniejszą bądź większą dawkę TEGO zagadnienia. Fundamentalną sprawą staje się w związku z tym zabezpieczenie najmłodszych przed nieodpowiednimi dla nich treściami. Oczywiście jest to niewykonalne w przypadku reklam, jednak gdy kwestia dotyczy programów, które z założenia prezentują TE tematy, można pokusić się już o dozę skutecznej prewencji. Na zamówienie kanału erotycznego Beate Uhse, agencja Kempertrautmann stworzyła spoty, w których na pierwszy rzut oka bardzo nieprzyzwoite kształty, w wyniku dorysowywania nowych elementów, zmieniają się w całkiem grzeczne i sympatyczne obrazki dla dzieci, by na zakończenie filmu skwitować całość wszystko wyjaśniającym stwierdzeniem: „You’ll see it. Your kids won’t”. Z czym mamy do czynienia? Są to po prostu animacje promujące zabezpieczenia blokujące dzieciom dostęp do „różowych treści”. Jak więc widać na załączonym obrazku (stwierdzenie nad wyraz na miejscu), kreacja niemieckiej agencji pokazuje, że nawet tak poważny temat jak chronienie najmłodszych przed niepożądanymi treściami, może zostać zrealizowany w sposób lekki, przy jednoczesnym skłonieniu odbiorcy do głębszej refleksji.
2 178 Responses to “Co widać na załączonym obrazku?”
Trackbacks/Pingbacks
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Gems form the internet…
[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Find Printable Swiffer coupons…
[...]these are a few listings to sites I always link to seeing as we believe they’re well worth visiting[...]…
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re l…
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without p…
Looking around…
I like to look in various places on the internet, often I will just go to Stumble Upon and follow thru…
Wow!…
A very spectacular post….
Buy Yankee Candles Cheap…
[...]below you’ll find the link to some sites that we think you should visit[...]…
You should check this out…
I saw this really good post today….
Digg…
While checking out DIGG today I noticed this…
Websites we think you should visit…
[...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……
Its hard to find good help…
I am forever proclaiming that its hard to procure good help, but here is…
wpsocial news…
[...]listed below you will discover the link to some web pages that we think you need to visit[...]…
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Wikia…
Wika linked to this site…
Digg…
While checking out DIGG today I found this…
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
good website…
This is a good piece of content, I was wondering if I could use this blog on my website, I will link it back to your website though. If this is a problem please let me know and I will take it down right away….
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Websites we think you should visit…
[...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Links…
[...]Sites of interest we have a link to[...]……
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
Awesome website…
[...]the time to read or visit the content or sites we have linked to below the[...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……